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The world’s largest meat company, JBS, looks set to break its Amazon rainforest protection promises again, according to frontline workers.

Beef production is the primary driver of deforestation, as trees are cleared to raise cattle, and scientists warn this is pushing the Amazon close to a tipping point that would accelerate its shift from a carbon sink into a carbon emitter. JBS, the Brazil-headquartered multinational that dominates the Brazilian cattle market, promised to address this with a commitment to clean up its beef supply chain in the region by the end of 2025.

In a project to understand the barriers to progress on Amazon deforestation, a team of journalists from the Guardian, Unearthed and Repórter Brasil interviewed more than 35 people, including ranchers and ranching union leaders who represent thousands of farms in the states of Pará and Rondônia. The investigation found widespread disbelief that JBS would be able to complete the groundwork and hit its deforestation targets.

“They certainly have the will to do it, just as we have the will to do it,” said one rancher. But the goal that all the cattle they bought would be deforestation-free was unreachable, he said. “They say this is going to be implemented. I’d say straight away: that’s impossible.”

https://archive.ph/iS7pg