Google, Facebook, etc. have been burning money to gain market share and "good will" from users knowing that when the money faucet stopped or if they found a way to make money, they'd abuse their market share and squeeze their users for profit.
Once interest rates increased and the VC infinite money glitch went away (borrow at low interest rates, gamble on companies, repeat), the masks came off and the screws started turning, hard. Anything they can do to monetize anyone else involved, they're trying.
The same story has been happening with AI but without the infinite money glitch - just investors desperate for a good bet getting hyped to hell and back. They need adoption and they need business to become dependent on their product. Each of these companies are basically billions in the hole on AI.
Users, especially technical users, should know that not only is the product failing to live up to the hype but that embracing AI is basically turning the other cheek for these companies to have their way with your wallet even faster and more aggressively than they already are with everything else they've given away.