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WhatsApp is officially getting ads (www.theverge.com)

submitted 1 month ago* (last edited 1 month ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world

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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

(page 5) 43 comments

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[–] Redex68@lemmy.world 0 points 1 month ago (9 children)

I see a lot of people saying it's time to switch to Signal, and I mean I agree in principle, it's my main messaging app, but I don't see how it can scale. It runs off of donations and the only reason it's still functioning is because the users that are there are above averagely passionate about it and willing to donate. If it became the defacto messaging app I fear that there is no way they would be capable of financing that level of traffic.

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