this post was submitted on 16 Jun 2025
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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] NotForYourStereo@lemmy.world 225 points 2 weeks ago* (last edited 2 weeks ago) (2 children)

*gasp*

Who could have ever seen this move coming? From Facebook, of all companies!

[–] toynbee@lemmy.world 48 points 2 weeks ago (1 children)

To be fair, I am shocked... Not to see a Pikachu face in the comments.

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[–] ThePowerOfGeek@lemmy.world 143 points 2 weeks ago (1 children)
[–] hansolo@lemmy.today 46 points 2 weeks ago (13 children)

Only if you donate. Otherwise bad news, Signal.

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[–] Jaybird@lemmy.world 118 points 2 weeks ago (3 children)

"We will never show you ads in WhatsApp. We promise". --Facebook when they bought WhatsApp and promised the previous owner not to force ads in the app...

[–] Kekzkrieger@feddit.org 88 points 2 weeks ago (7 children)

If thats not a reason to switch to Signal what is.

But people just suck it up anyway, they did when reddit gone to shit, they did when Amazon startes showing ads even tho when you were paying, they did when Netflix disallowed sharing and you had to pay extra.

People just suck up whatever is thrown at them and are fucking stupid.

We cant have nice things, because companies will greed and if users dont react and cancel the shit out of them they and others will continue to press more moneyjuice out of people.

[–] PlutoniumAcid@lemmy.world 29 points 2 weeks ago

Sheep don't know they are being slaughtered. We're the digital 1% and we can't make the sheep wake up.

[–] dependencyinjection@discuss.tchncs.de 16 points 2 weeks ago (1 children)

I don’t use either but my issue with Signal is none of my friends want another application to install and they are happy with WhatApp.

Conversely, I’m happy not having a group chat app and will either text you or iMessage you. Don’t you dare ring me as I ain’t answering.

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[–] Auth@lemmy.world 56 points 2 weeks ago (8 children)
  • provide free app at a loss

  • grow massive user base and market share

  • squeeze your userbase for every cent they're worth

Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.

[–] bonjour@mander.xyz 14 points 2 weeks ago (3 children)

WhatsApp was not free and already had a massive user base before Facebook bought it.

Hope this will turn people to alternatives.

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[–] cRazi_man@europe.pub 43 points 2 weeks ago (3 children)

I'm forced to use WhatsApp chat so I keep it installed begrudgingly. But who the fuck is using WhatsApp stories?

[–] PlutoniumAcid@lemmy.world 21 points 2 weeks ago (13 children)

I use Beeper which shows me a unified view of whatsapp and Signal and others. whatsapp itself has zero permissions on my phone. I hate that I need to have it at all but Europe is deep into that. Sigh.

[–] cRazi_man@europe.pub 24 points 2 weeks ago (1 children)

There was a big uproar amongst normies when the WhatsApp TOS changed......but people forget quickly and prefer convenience. That was our one chance to convert everyone over.

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[–] sunglocto@lemmy.dbzer0.com 41 points 1 week ago (2 children)

LET THE ENSHITTIFICATION BEGIN!

[–] diffusive@lemmy.world 16 points 1 week ago (1 children)

Begin? 🤔🤔🤔

What year is this?

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[–] mintiefresh@piefed.ca 40 points 2 weeks ago (5 children)

Hopefully this helps people move off of WhatsApp to Signal or something else.

[–] Ulrich@feddit.org 26 points 2 weeks ago (1 children)

Yeah like it moved them off of Xitter, Reddit, Facebook and Instagram.

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[–] SilverShark@lemmy.world 35 points 2 weeks ago (1 children)

I wished Whatsapp wasn't a thing so much. There are so many so much better apps. Signal is so much better and it would work fine for the vast majority of people.

[–] Scolding7300@lemmy.world 12 points 2 weeks ago (4 children)

Unfortunately "better" varies from person to person. Signal is behind on features, e.g. WhatsApp has integration for businesses (customer support).

I hope my monthly donation will help but we must realize for some some features are important, I guess that for most it's how many ppl they know is there/unwilling to lead a migration

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[–] noxypaws@pawb.social 28 points 2 weeks ago

Facebook shit gonna do facebook shit

[–] TomMasz@piefed.social 26 points 2 weeks ago (1 children)

Meta has been running ads claiming no one can read your WhatsApp messages, including them. For some reason, I'm not 100% sure about this. It's hard to imagine they can resist grabbing all that data for their AI somehow.

[–] Hadriscus@jlai.lu 19 points 2 weeks ago

Of course they fucking grab it. They have 45 backdoors with golden handles otherwise they're show the fucking source

[–] razorcandy@discuss.tchncs.de 26 points 2 weeks ago (5 children)

I’m more surprised it took them this long. Thankfully there are already many decent alternative messaging apps.

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[–] altphoto@lemmy.today 25 points 2 weeks ago (2 children)

Repeat after me.... "Enshitification"!

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[–] dsilverz@friendica.world 24 points 1 week ago (3 children)

@MazonnaCara89 The country I live in (Brazil) overly uses and depends on WhatsApp. From government departments to businesses and transactional relations, all the way to social and family affairs, people is addicted to it, forcing other people (e.g. me) to either have a WhatsApp account or ending up far beyond mere social ostracism (beyond mere loneliness): effectively, the inability to buy, sell, rent or even resolve citizen matters with certain government/state departments (such as receiving medical appointment schedules from Brazilian's public health system (Sistema Unico de Saude/SUS (Unified Health System) via their "postinhos"/"Unidades Basicas de Saude" (neighborhood public health centers)). They don't even use the grand old phone calling and SMS anymore: even "calls", when performed, are made by people/departments/businesses via Whatsapp VoIP functionality.

That said, it's worth mentioning that WhatsApp has been running ads for a long time: the "Channels" section lists seemingly random "channels", many of which are businesses with "verified" "blue badges". So it's effectively advertisement disguised as veiled "recommendations" from Meta. It seems like it'll just become worse (to the surprise of no one who understands what Meta is).

I really want to leave WhatsApp, but I'm socially compelled to stay (it's the only mainstream platform where I still have an account, against my will)... the raw, grotesque distillation from social compliance, worse than depicted in Derren Brown's documentaries...

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[–] malfisya@piefed.social 23 points 2 weeks ago (8 children)

This is one of the train that impossible for me to get off. It is very ubiquitous in my country to use whatsapp instead of text. I must suck it up I guess. 😅

[–] Zak@lemmy.world 24 points 2 weeks ago (13 children)

A fair number of my contacts from countries where this is true also have Signal. If you don't, I suggest installing it and seeing how many people are there.

If it's hard to remember who uses what, start conversations from the contacts app instead of one of the messaging apps; in most cases it will tell you.

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[–] zebidiah@lemmy.ca 20 points 2 weeks ago

I literally just got my senior citizen dad off Skype and over to WhatsApp like 2 years ago... Ain't no way I can get him over to signal

[–] Ronno@feddit.nl 20 points 2 weeks ago

This is such great news! More ammo to use when trying to convince friends and family to move away from WhatsApp

[–] Ulrich@feddit.org 20 points 2 weeks ago (1 children)

Only shocking part of this is that it took them this long.

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[–] FelixCress@lemmy.world 19 points 2 weeks ago (3 children)
[–] merde@sh.itjust.works 30 points 2 weeks ago (2 children)

👆 mark that comment. I'm sure you'll write that again in a year or so

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[–] myrmidex@lemmy.nogods.be 17 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

The best time to quit was 10 years ago. The second-best time is now.

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[–] callyral@pawb.social 17 points 1 week ago (3 children)

I hate how my country (Brazil) depends so much on Whatsapp. If I could, I would uninstall that app immediately.

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[–] sp3ctr4l@lemmy.dbzer0.com 15 points 2 weeks ago (6 children)

I forgot WhatsApp existed.

Guess its shittier now.

Mhm. Yup.

[–] 100_kg_90_de_belin@feddit.it 22 points 2 weeks ago

It's the go-to messagging app in my country for historical reasons.

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[–] Wispy2891@lemmy.world 15 points 1 week ago

the channels you follow

I knew they would use that info for targeted advertising

It's Facebook 101, let the users themselves tell you what they like

[–] aeternum@lemmy.blahaj.zone 14 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

I hope Signal does this too!

- no one ever.

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[–] nothrone@lemmy.dbzer0.com 13 points 2 weeks ago (3 children)

WhatsApp getting ads is great news! WhatsApp, and any other meta/facebook/for-profit-social-network will never be a good product. Therefore, the second best alternative is for it to be as bad as possible, so people finally change to worthy alternatives.

What is the alternative here? Don't know, perhaps Signal, though the devs are not welcoming at all. The UI is absolute shit. Looks like UI for old people, huge margins and empty space. My screen fits like 3 chats. A compact theme would take a few hours to create and vastly improve the product, but ya..

[–] Jack_Burton@lemmy.ca 12 points 2 weeks ago* (last edited 2 weeks ago) (2 children)

My Signal screen fits 8 chats, and looks simliar to any other messenger I've used. It's a messenger app and the UI shows messages. I wouldn't want it to show anything else.

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[–] cheese_greater@lemmy.world 13 points 2 weeks ago

Signal doesnt have ads...

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