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The original was posted on /r/beer by /u/tha_beerionaire on 2025-07-09 01:12:05+00:00.
I walked into my bottle shop yesterday and there's the same "extremely limited" barrel-aged stout that's been sitting there since October. The shelf talker still brags about "only 500 cases produced" or whatever but I guess nobody wants to pay $25 for beer that tastes like every other bourbon barrel stout.
Beers like KBS and BCBS used to actually sell out - people would camp outside Binny's for that stuff. Now? I can walk into any decent shop and grab vintage 2020 BCBS off the shelf like it's a case of High Life. These breweries pump out so much "limited" beer that half of it sits on the warm store shelf long past the "drink by" date before anyone buys it.
The marketing of artificial scarcity is embarrassing at this point.
I'm tired of paying premium prices for "limited edition" beer that's less rare than Genny Ruby Red. Either make it genuinely hard to find or stop pretending your contact-brewed barrel-aged whatever is some elusive, exclusive treasure.