this post was submitted on 17 Jul 2025

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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)

submitted 1 week ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world

219 comments fedilink hide all child comments

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] OddMinus1@sh.itjust.works 8 points 1 week ago (2 children)

I have predicted this for a while now. As this will take effect, the airline no longer have responsibility for what sets the prices. The AI could for instance become very racist, driving prices through the roof for colored people if it somehow determines that well-paying racist customers will pay more to fly with only white people. Several scenarios like that could unfold, and since LLMs are basically impossible to get the source values for their decissions, no one can be held responsible for such choices.

Oh, and I'm sure the data from 23andMe will be abused soon to ensure that only healthy people get good prices. The personal data which "didn't matter that we shared" is about to unfold.

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[–] samus12345@sh.itjust.works 8 points 1 week ago

Joke's on them, I'm cheap as fuck.

[–] Simulation6@sopuli.xyz 8 points 1 week ago

How do they get away with charging people different amounts for the same product? Couldn’t they charge more if they don’t like someone, like because they maybe a not white republican?

[–] edg@lemmy.world 8 points 1 week ago

So this means millionaires will be paying significantly more, right?

[–] null_dot@lemmy.dbzer0.com 7 points 1 week ago

I think i might just go live in the woods.

[–] chunes@lemmy.world 7 points 1 week ago

What's the point of money anymore, then? Let my personal ai agent pay for the ticket with the same funny money that delta wants to use.

[–] catty@lemmy.world 6 points 1 week ago

Great, so m/billionaires get charged 100x more, right. Right?

[–] FireWire400@lemmy.world 6 points 1 week ago* (last edited 1 week ago) (7 children)

How does a AI know whether you're rich or not?

[–] a4ng3l@lemmy.world 8 points 1 week ago (2 children)

That’s a field in data science / marketing that’s been active forever… assume that companies at large have a rating of their prospects & customers & ex-customers alike which includes a notion of wealth. Either derived from consumption habits or acquired through data brokers or both usually.

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[–] FundMECFS@quokk.au 6 points 1 week ago (2 children)

So what’s the trick to get a cheap price?

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[–] nthavoc@lemmy.today 4 points 1 week ago (1 children)

going to have interesting results if powered by Grok......

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[–] raynethackery@lemmy.world 4 points 1 week ago

Soooo glad I don't have to fly anymore.

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