Wait til we get gen AI-based reviews. It will literally become indistinguishable unless there is some sort of purchase verification, and even then, what's to stop sellers from using services to spoof reviews by purchasing their products?
I mean honestly, those are probably here already - it's just the scale which will increase. AI is going to mess up a lot of systems where we judge the quality and length of the language to decide how much we trust / believe something.
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