I refuse to patronize Epic until they continue working on UT4. I've been playing their games for 25 years and they make fortnite then decide to just drop all of their long term fans.
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There's not really a good answer other than convenience. Folks view Steam as the benevolent convenient monopoly. They want it to be their store for everything, their launcher for everything, their friends and social networks for all gaming on PC and what not. Epic is behind on feature parity and function, but even if it did have parity, I think gamers still want the convenience of one store/library/friends list.
Steam and GOG are simply better platforms overall. If you really care about being DRM free and owning your games you go GOG route, otherwise Steam is the king. Epic does not even have a review system.
Epic however is the best source of free games on PC. A lot of the latest games I have played have been from Epic giveaways. Right now they have Outer Worlds and yesterday it was Ghostwire: Tokyo, both of these games I played few months ago after purchasing them through Humble Bundle.
Will I ever buy a game on Epic? Probably not, I prefer Steam, but those that simply refuse to redeem freebies and install their launcher while shouting things like it being spyware are weird.
Nothing really. Just pick whichever platform is cheapest/where your friends.
It's just another competitor in the games marketplace. Some people like it, some people don't. It's the same as with any other brand/item.