Meta exist to make a profit, however they're never going to be able to advertise to most people in the fediverse, who also happen to be some of the most knowledgeable people in some fields. If they accept that they're never going to be able to advertise to those people, they go for the next best thing: monetising their content. Some here may rightfully have an issue with a corporation monetising their content, however by federating with the fediverse and being the first company able to monetise the content within it, Meta have a vested interest in not extinguishing the fediverse.
Complain about their privacy violations or them monetising content they don't generate as much as you want, but remember they're smart & money hungry, and the smartest thing they can do in their position is to make money out of people they otherwise wouldn't be able to.
This is something I really have an issue with: they're trying to paint it as a race thing when it's a wealth/class thing.
They're trying to frame it like they hate anyone non-White while I'm willing to bet good money they have nobody, White or otherwise, from places like the Deep South/other poorer places in the US, and it's just that Latin & Black people are more likely to come from less privileged backgrounds for historical reasons than White/Asian people.
That's not to say that racism doesn't exist, it's just to say that it's definitely not the biggest factor here. Don't buy into corporations trying to divide the working class by race, when it's so obviously a class struggle.