Adobe execs say artists need to embrace AI or get left behind [Jess Weatherbed, The Verge]
Adobe is going all in on generative AI models and tools, even if that means turning away creators who dislike the technology. Artists who refuse to embrace AI in their work are “not going to be successful in this new world without using it,” says Alexandru Costin, vice president of generative AI at Adobe.
Personally, I think this is gonna backfire pretty damn hard on Adobe - artists' already distrust and hate them as it is, and Procreate, their chief competition, earned a lot of artists' goodwill by publicly rejecting gen-AI some time ago. All this will likely do is push artists to jump ship, viewing Adobe as actively hostile to their continued existence.
On a wider note, it seems pretty clear to me Alexandru Costin's drank the technological determinist Kool-Aid and has come to believe autoplag's dominance is inevitable. He's not the first person I've seen drink that particular Kool-Aid, he's almost certainly not the last, and I suspect that the mass-drinking of that Kool-Aid's fueling the tech industry's relentless doubling-down on gen-AI. A doubling-down I expect will bite them in the ass quite spectacularly.
Delete your account.