This sounds to me (fixed typo) like the same percentage of people are susceptible to cult crap. It's just the availability of gurus is broader because you can have your own personal bs whisperer in your pocket. Kind of like how social media helped isolated village idiots to network and exchange views on DC pizza places. We wouldn't see them as a problem if the ability to scale hadn't become suddenly available.
Ironically, I think ChatGPT can help reverse some some of these troubled souls' convictions. It just needs to gently and repeatedly tell them they're not Jesus or a disciple of the builders of the universe.
My LLM always says I'm beautiful and always right. So no downvotes on this comment.
My LLM says you're an enlightened one! May the builders of the universe bless your path.