I dont think that is especially controversial.
Skin-on-skin time is not only beneficial for the baby. Parents need bonding time (read: oxytocin) with the infant so they dont smother it when the little asshole wakes them up for the 500th time, screaming for no apparent reason.
My gut says "Yes." I only first saw Spongebob recently, as my kids got into it; I had no idea how strange it is. There is definitely a weird and sometimes creepy Ren & Stimpy-ish vibe going on.