This kind of thing is a fluff piece, meant to be suggestive but ultimately saying nothing at all. There are many reasons to hate Bostrom, just read his words, but this is two philosophers who apparently need attention because they have nothing useful to say. All of Bostrom's points here could be summed up as "don't piss on things, generally speaking."
As for consciousness. Honestly, my brain turns off instantly when someone tries to make any point about consciousness. Seriously though, does anyone actually use the category of "conscious / unconscious" to make any decision?
I don't disrespect the dead (not conscious). I don't bother animals or insects when I have no business with them (conscious maybe not conscious?). I don't treat my furniture or clothes like shit, and am generally pleased they exist. (not conscious). When encountering something new or unusual, I just ask myself, "is it going to bite me?" first. (consciousness is irrelevant) I know some of my actions do harm either directly or indirectly to other things, such as eating, or consuming, or making mistakes, or being. But I don't assume myself a hero or arbiter of moral integrity, I merely acknowledge and do what I can. Again, consciousness kind of irrelevant.
Does anyone run consciousness litmus tests on their friends or associates first before interacting, ever? If so, does it sting?
Imagine, a corporation finding their own voice, as a proper signal of their awareness of their customers. Nope, gotta sell your soul to tech stocks.