1
Four London Underground phone kiosks given Grade II-listed status
(www.theguardian.com)
I use Ubuntu ... but I frequent the Arch forums.
The numbers are slowly increasing. I heard from multiple "unsophisticated" friends when the DDG browser was announced who said they were excited about it and were going to give it a try. Even if they don't stick with it, privacy at least seems to be something that's on their minds.