This is actually a really interesting case. On one hand, there is typically a specialized company involved creating those maps. On the other hand, the mall which requested them is, by law, required to create them and to put them at visible places in the mall (thus "publishing" them). According to the European Database Law, they would thus not be eligible for copyright and should be considered public domain!
However, I wouldn't build a multi-million company on it...
Should be possible. With reviews however, one needs a central curator to weed out the spam reviews...
Which is why an open license is important: it allows to fork if needed.