To take it a step further, I believe he's also aligned with various other 'actors' who wanted to see Twitter turn to dog shit due to it being a widespread tool of the people and its usefulness in coordinating large scale protests.
I think he saw an opportunity to both make a buck doing what you said and fulfilling some unknown obligation or deal he has to tank the reputation.
The money making fell through, but he's still left hanging to fulfill his obligation.
/End conspiracy
I'm basing my judgement of the VA off a short clip on Steam. I read that this is the type of game you want to experience first hand so I didn't watch too much more on it for fear of spoiling the experience. Thanks for the feedback, I think I'll try it out.