to get on my developing-nation[0] soapbox for a little bit: it is, and it's also hilarious how often this sort of shit happens with things developed by people who you could largely handwave as "their smallest computer is a 3yo max-spec mbp" (I know this isn't precise but ygwim). "talk to your users" is obviously useful and it's often largely clear that a lot of these orgs don't, but it's even more clear in places further down the economic ladder. the one thing people in such markets often have is bucketloads of time. I do like that the phrasing used in the article was "you do not actually have to spend any money" rather than calling it "free" - this is still work. but you will readily find maaaaaany people who will do this sort of thing

[0] - speaking from experience, large consideration in stuff I have to design for in services