I think what the snooty professional athletes and organisers need to remember is that the general public don't really care who is the fastest woman to run 250m through mud while wearing a rucksack. You can dedicate your whole life that and for the majority of us it doesn't matter a jot.

But somebody falls on their face or nearly drowns in the pool, and people will see that because it's more newsworthy than "man jumps 1cm further than other man".

Eddie the Eagle. The Jamaican Bobsled team. Eric the Eel. These are the names that stick in the memory. We'll only remember winners if they win a ton of medals, like Usain Bolt, Michael Phelps or Simone Biles.

Who even won the women's Breaking gold medal? I'd have to look it up if I wanted to know. But we know who Raygun is for better or worse. So who's the real winner here?