everyday folks that have an acre or two of land aren't gonna spend a bunch of money on one of those huge trucks when they could get a pickup truck which is a car that can move their family AND can carry stuff without destroying the interior. They're useful for moving dead tree or bikes/luggage for a camping trip. There are legitimate uses for a pickup truck, even if the big modern ones are annoying to use.

I hate how modern trucks aren't built to be actually used like a truck :/