What are you on about mate? No one suggested letting people organize themselves, you control by allowing the seats you want to load first. Airlines already load specific sections at a time.

If seats A and F are window seats just load that way and also load by zone, back of plane first makes most sense(depending if theres more than one door on the plane or not, most are at front because of how planes park at a gate)

They already know who is travelling together so they can choose to let whatever seats they want first. Like load an entire group if they are taking up a whole row.

Just seems like they do priority boarding as way to increase ticket price, but the actual boarding process often seems badly designed