Well then it seems like great propaganda to fuck with Russians..."oh you sending your pricey cruise missiles to kill our kids? Well you see our guys here will just shoot it down from the back of a pickup, at the cost of few bullets and call it target practice, no biggie"

Probably helped that he waited until the flight path was trajectoring away from his position (and that it passed really nearby) so he had one axis of movement less to cover.

However that madlad managed to hit: Congrats to this stunt!

If actually true. We conveniently don't see the target before it's hit.