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Lyft wants to kill surge pricing.
(techcrunch.com)
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this post was submitted on 09 Aug 2023
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I used to work at U-Haul. In a collage area. U-Haul refused to adjust prices for a couple critical weeks twice a year. So people would have to drive 90min+ to get a truck that was the wrong size.
It was great being yelled at by people all day.
Adjusting prices wouldn't have gotten you more trucks, would it? Ostensibly you'd still have just as many people that couldn't get a truck or had to travel. There was a spike in demand that wasn't being met.
But if people knew up front they weren't getting a truck, they could make other plans. Instead they only found out the day before their move, that they were screwed.
In the case of Lyft, what's better: Knowing you'll be able to get a ride for 2-3x the price? Or finding out while standing on the curb, your normal priced ride won't be there for an hour or two?
If there's more money to be gained that week management has a good reason to work a little harder to have all of their trucks on the road at that time, or even find another source to rent them from temporarily