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submitted 1 year ago* (last edited 1 year ago) by Paulius@lemmy.world to c/reddit@lemmy.world

SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.

For comparison, here's how traffic has changed for other popular social networking websites:

  • Discord.com: +0.51%
  • Twitter.com: -1.65%
  • Instagram.com: -1.35%
  • Facebook.com: -3.18%
  • TikTok.com: +0.77%
  • Pinterest.com: -2.27%
  • Youtube.com: -2.02%

Source: https://www.similarweb.com/website/reddit.com/#overview

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[-] megane_kun@lemm.ee 94 points 1 year ago* (last edited 1 year ago)

Looking at the pages for lemmy.ml, beehaw.org, lemmy.world, kbin.social, as well as lemm.ee paints an interesting, if expected, picture.

For one thing, lemmy.ml is categorized as "Games > Games - Other (In United States)" which made me scratch my head to the point of hurting my scalp. The rest are uncategorized (which is better than being miscategorized, imo).

Now, for the stats:

Instance Total Visits for June 2023 % Change from May 2023 Bounce Rate Pages per Visit Average Visit Duration #1 Incoming Traffic Source (from social media)
reddit.com¹ 1.7B -3.36% 37.98% 6.21 8:24 Youtube (52.48%)
lemmy.world 3.5M n/a² 38.12% 6.62 8:44 Reddit (97.29%)
kbin.social 2.9M +5000% 26.24% 11.2 9:18 Reddit (93.92%)
lemmy.ml 1.5M +1716% 51.79% 5.55 3:54 Reddit (98.86%)
feddit.de 791.7K +5000% 55.88% 2.76 3:57 Reddit (98.31%)
beehaw.org 790.1K +5000% 35.48% 4.50 5:44 Reddit (96.24%)
lemmy.ca 186.4K +1615% 69.14% 2.45 1:05 Reddit (100%)
lemm.ee 167.5K +5000% 29.58% 6.73 5:18 Reddit (86.81%)
  • ¹ -- reddit.com is included as a point of comparison
  • ² -- lemmy.world didn't exist yet in May 2023

We can see that the larger instances are already performing well in comparison to reddit when it comes to "interaction" statistics. It's a surprise, however that kbin.social trounces everyone else it was compared to--even comparing favorably with lemmy.world in visit numbers. In comparison, lemmy.ml performed quite badly especially in bounce rate and average visit duration. Someone who's better equipped than me in analyzing these figures can perhaps do a better anaylsis, but from what I can see, we're not doing that bad here.

I've also added lemm.ee into the mix just for good measure (and perhaps as a proxy for smaller-ish instances), and it's doing quite good as well.


EDITS:

  • Added lemmy.ca into the table as well.
  • Added feddit.de into the table.
[-] Bazoogle@lemmy.world 15 points 1 year ago

Okay, but 52% of traffic on reddit is coming from Youtube??? Those channels that just compile reddit posts must really be helping Reddit. Lets make some Lemmy reading channels

[-] megane_kun@lemm.ee 3 points 1 year ago

As far as I understood that stat, it's traffic coming from "social media sites" that's counted there. What their definition of a "social media site", I've got no idea--especially not since they include Youtube in that designation.

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this post was submitted on 06 Jul 2023
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