We already have ghostwriters. Should be straightforward to conjure up an AI generated face who will look nicer than regular human authors and never say anything awkward, then have a textual genai system where you feed a few cheap ghostwritten works into one end and it regurgitates a franchise of arbitrary length, mimicking the style of someone who will have difficulty challenging the publisher in court. Bring in a new human ghostwriter every now and then to freshen up the training data if needs be. You might need to still employ some editors, but rebrand them as “prompt refiners” and give them shittier contracts.

Honestly, stuff like the MCU could be run like this already for all I know, and if it isn’t, I wonder how long it would take for someone to notice if they switched to this model?

Its the same for films, without Robbie and Gosling would Barbie have done half as well with no name actors or even worse AI generated actors? I am sure Gerwig brought positive attention to the film from her name as well. Name value is important and as Kevin Hart and the Rock are finding out if you don't spend maintaining it properly its quite easy to lose all that positive association.