It’s something I’m thinking about right now because I’m in the middle of thinking about giving out one as I write this.

The factors I’m thinking about are things like: finding a good spell that helps promote teamwork, because I think the strength of teamwork is something I really value about Pathfinder but find my players don’t go for it as much as I’d like. So the item should hopefully nudge them a little in the right direction. I’m also thinking about things that might be thematically appropriate for where they’re getting the scroll from. And finally, I also want something that’s going to feel fun and powerful in our campaign, without completely trivialising an encounter that’s meant to be difficult.