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Ubisoft's Board is Launching an Investigation Into The Company Struggles
(insider-gaming.com)
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Creating games for the broadest possible audience is what has made Ubisoft games so lackluster in recent years, and I think players are tired of games not targeting a specific niche. It feels these games are full time jobs in themselves with how much needs to be done to complete/100% it, and I think that formula is now stale.
I'll be interested to see what results of this investigation. Hopefully better art, but I am cynical
This is the part they're actually getting at. Not that the fundamental game design is for everyone (which, yes, is what they try and fail at), but rather they're responding to people who think they're failing because they put a woman as the protagonist in some game or another.
100% is itself a bit of a misleading target.
I think I remember Just Cause 2 had it so the top achievement in the game was only for 70% completion because they knew they had such a ridiculously huge map.
Breath of the Wild aims the same way - they like having you come across a bunch of Korok seeds while traveling, but not scouring the land with a magnifying glass looking for them.
Just Cause 2 was insanely huge.