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Please Don’t Make Me Download Another App | Our phones are being overrun
(www.theatlantic.com)
This is a most excellent place for technology news and articles.
I wonder when Steve Jobs first approached software developers with this idea. Clearly pre-2007.
The first iPhone didn't have an app store, and let people put websites on the home screen. You could add some markup to your site that would make this pretty seamless and it worked well.