I'm explicitly not a star wars fan, and never really have been. Before the Disney buyout my friends gave me mad shit for preferring the prequel trilogy as movies simply because the OT is just (gonna get ripped for this but idfc I got an A defending my point in film school so) not very good looking or interesting to watch by today's standards, really (and I watch 2001 like yearly so clearly I'm an expert). But, I really liked the concepts the universe had and the expanded universe, and I like how much Mark Hamill loves being Like and that rubbed off on me and I like Luke too.

Then Disney got their hands on it and I watched all the people who used to shit on me slowly turn to my side. Felt like emperor palpetine seeing my Anakins finally come to my side, honestly. So I know they're fucking it up

Even my wife, who much like someone else in this thread isn't really into star wars, had seen the OT recently enough that when Luke showed up in The Mando and started being all not-Luke even she was "who is this and what did he do to my boi", because people have basic story/object permanence?