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DOJ proposes breakup and other big changes to end Google search monopoly
(arstechnica.com)
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this post was submitted on 09 Oct 2024
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The idea behind breaking up a monopoly is to allow competition. So if a competitor to YouTube arises, then both companies will have to offer better service to entice more users.
How would breaking up Google break up the "monopoly" of YouTube, which is what we were discussing.
The argument is that google uses integration between its own ad network and YouTube to outcompete any similar service. If anyone else tries to launch a video platform and sell ad space to google, which is likely given that google owns the world’s largest ad network, it’s in googles best interest to either give their own competitor an unfavorable deal or to completely lock them out of their ad marketplace.
If YouTube and google were forced to operate as independent companies it eliminates this conflict of interest.
Youtube is owned by Google (technically Alphabet).