and perhaps a little bow to lem's “cyberiad” (automateusz, translated as automatthew, from the story automatthew's friend)

my brain keeps telling me his social media username photomatt must be a pun for matte photo paper or matting your photos for an exhibit, but something tells me Matt thinks matting your own photos is for poor people (because it’s a lot of frustrating labor) and I doubt anyone’s demanding prints of his “rich boy with an expensive Nikon” photos