I mostly agree with you, but "eh, who cares?" isn't the moral high ground you're trying to portray it as. I guess good for you for not raising your blood pressure over this stuff, but there are genuine reasons for criticizing the capitalist consumerism these minor celebrities push on their followers. Even if mkbhd's product in this case is virtual, it's part of a culture of unsustainable overconsumption and wealth hoarding. It's fine for you not to care, but that's not a more enlightened position, it's just apathy.