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Eftpos plummets in popularity as newer forms of payment emerge
(www.rnz.co.nz)
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When you go to the supermarket and pay with credit, it's likely only a small percentage fee is being charged. They have huge negotiating power.
When you go to the local cafe and see a 2% charge, this is almost certainly in the ballpark of what the fee is they are paying. Before paywave, the credit card fees were much lower. In the early days there were stories of places being charged 3% or more for paywave compared to 1%ish for credit card transations by inserting the card. This has led to the culture of surcharges. It's crazy greedy on behalf of the bank, and many places do not have credit at all because of it. Having a surcharge allows the business to offer credit to those willing to pay for it.
I feel small businesses are well justified in charging a surchage for such a crazy fee compared to the service provided. Even for your Stripe payments, that's a 8.4 % fee on a $5 payment. In particular, hospitality businesses struggle to compete and break even, and this is the sort of place I mostly see the surcharges.
All businesses build all their costs into their pricing, except for some reason credit card surcharges.
It's odd.
Also, there no way in hell that the cost of an electronic transaction is even a millionth of the cost of the transaction or even proportional to the value of that transaction at all.
Someone's making bank.
Surcharges for public holidays (where staff cost more) are common. When you buy something online, you pay for shipping separately even though every item needs to be shipped. Air BnBs often have a mandatory cleaning fee. Air NZ has in the past even charged a fuel surcharge, as if you could somehow fly a plane without fuel.
There are lots of costs that should be built in but aren't. I think these are all examples of things that should be built in more than a credit card fee, since the cost of the service actually changes depending on if you use a credit card or not.
So mainly it's the bank itself, but it's also important to know that rewards are paid for by the fees. So if you get airpoints or a cash back of 1%, that e.g. 1% came from the 2% fee that you (or the business) paid. Though I myself make a decent amount from rewards, I'd be much happier if there were no rewards and fees were a quarter of the size.
You make a good point about size of the transaction, the 0.40c fee is much more significant for small, single digit dollar purchases. Another way where a coffee shop is hurt more than a mechanic repair in the hundreds. Mentally, I'm more likely to tap and go for a coffee than an oil change.
I see surcharges at cafes regularly, but not often anywhere else. I spend far more time in coffee shops than mechanics, which might explain it.
Because my experience is largely with surcharges at cafes and other hospitality, this may shape my opinion of them.
I just spent a month in Europe and tapped-to-pay my credit card every I went, from the center of London to a train station in the south of France to a small cafe in Poland - without a surcharge.
Why are they getting away with it in NZ? Are we just too much of a captive market to do anything about it?
I would guess Europe has competition between banks that lead to much lower service charges. Our small market has ample examples of our lack of competition leading to higher prices.