Selling specific, verifiable biometric identification information to governments and other organizations interested in identifying and tracking individuals, more reliable than fingerprinting. "Buy our eye scanner and be able to instantly identify any person you have in custody!"

It's about control, it's about power, it's about police state.

Sam's plan is to become the de facto authority on verifying if people online are real or a chatbot (a problem HE PERSONALLY CREATED, by the way). His goal is that most companies start asking you to scan your eyes on your device to verify you're not a bot, and to match that against sam's central source of authority.

Basically sam is trying to create a new form of certificate authorities, because he knows (rightfully so) that if he is successful, he becomes the arbiter of who is and isn't allowed on the internet and that's extremely valuable (nevermind the fact that HE ALSO CONTROLS THE THING THIS IS PURPORTED TO STOP)

I’m trying to think of how you monetize eyeball scans and the first thing that comes to mind (well, after being able to break biometric security) is training an AI to generate fake but passable eyeballs to undercut the use of iris scans as an anti-bot tool.

Silicon Valley's basically an AI cult at this point, so I can see your case.