I don’t like that a giant tech company today is basically an advertising company. Google that is. And so I don’t like that they made their phone OS “free” so that they could dominate the platform and so increase the reach of their advertising empire.

I like that apples business is products. Make, design and sell them to the customer. So I pick Apple. If Microsoft were still in the game and were not trying to steal google’s advertising business I’d consider them too.

Also, apple products have always done well for me. There’s a bit of a knack to picking the right time to buy, probably happens one out of every few years that there’s a sweet spot.

But IME, if you do you’ve got a good reliable product for years. I’ve been using Apple stuff since ~2005 and basically only had two laptops and two phones. Second laptop could do with an upgrade shortly (latest OS isn’t supported and M2 looks pretty good), though it doesn’t have to be and the second phone is going strong still.