Bluesky is a corporate hedge to delay the social network business from becoming not a business, it is headed by variously naive or disengenous tech people who believe they are creating the future when they are mercenaries for the past.

That's a great sounding description.

It's too bad we can't add it to their about about page.

I personally lean towards disingenuous though. Tech oligarchs and their lackeys are many things, but not naive.