Thanks! The trick is to understand the emotions they aim for and the baseline rhetorical tricks.

Conspiracies stem from knowing you’re getting fucked, but that most people are good. It’s an attempt to find explanations when the world feels wrong. Someone did it. You just have to sell the truth in the tone that they’re used to hearing. Especially with vaccines where the truth does sound like a free lunch, until you realize that it’s governments and insurers paying for vaccines and it saves them and the economy money by you not getting sick or needing stronger medicines. These are the two groups that desperately want you to exercise, eat right, and quit smoking