Unfortunately, social media is highly influencial of public opinion, so it is a civic responsibility that those with life experience and expertise with things need to engage in. Failure to do so effectively is rolling over for ~~MAGA~~ Nazis 2.0.

We need to be better at rhetoric and debate. Cicero wrote over 2 millenia ago about the power of eloquence.

"Wisdom without eloquence does too little for the good of communities, but eloquence without wisdom is, in most instances, extremely harmful and never beneficial. If, then, anyone exerts all of his energies in the practice of oratory to the neglect of the highest and most honorable pursuits of reason and moral conduct, he is reared as a citizen useless to himself and harmful to his country; but the person who arms himself with eloquence in such a way that enables him not to assault the interest of his country, but rather assist them, this man, in my opinion, will be a citizen most helpful and most devoted both to his own interests and those of the public.”

In recent years, the unwise have weaponized eloquence. The wise among us have failed spectacularly at understanding the importance and power of persuasion.