The kickback is also in saying that they donated the money to charity .... which was collected from other people

It's like I asked you to donate money to a charity and I said I had to be the one to collect it .... then I take your money and donate it in my name ... basically, I took your generosity and claimed it as my own.

In many cases company's also understand that they can't openly do this because it would be too obvious ... instead they just ride the generosity gravy train ... they encourage people to donate to charities through their store/company/business ... then the company may or may not give their own contributions but they get to attach their name to the donated amounts.

It's like a billionaire selling you a can a beans and then asking you to donate a penny to a charity .... I always say no because the idiot billionaire could spare 1% of their wealth and give millions of dollars to charities everywhere, why the hell are you asking me?

I never give to charities through a store/company or business ... I give directly to charities on my own.