There won't be a big WAN Show segment about this or anything. Most of what I have to say, I've already said, and I've done so privately.
To Steve, I expressed my disappointment that he didn't go through proper journalistic practices in creating this piece. He has my email and number (along with numerous other members of our team) and could have asked me for context that may have proven to be valuable (like the fact that we didn't 'sell' the monoblock, but rather auctioned it for charity due to a miscommunication... AND the fact that while we haven't sent payment yet, we have already agreed to compensate Billet Labs for the cost of their prototype). There are other issues, but I've told him that I won't be drawn into a public sniping match over this and that I'll be continuing to move forward in good faith as part of 'Team Media'. When/if he's ready to do so again I'll be ready.
To my team (and my CEO's team, but realistically I was at the helm for all of these errors, so I need to own it), I stressed the importance of diligence in our work because there are so many eyes on us. We are going through some growing pains - we've been very public about them in the interest of transparency - and it's clear we have some work to do on internal processes and communication. We have already been doing a lot of work internally to clean up our processes, but these things take time. Rome wasn't built in a day, but that's no excuse for sloppiness.
Now, for my community, all I can say is the same things I always say. We know that we're not perfect. We wear our imperfection on our sleeves in the interest of ensuring that we stay accountable to you. But it's sad and unfortunate when this transparency gets warped into a bad thing. The Labs team is hard at work hard creating processes and tools to generate data that will benefit all consumers - a work in progress that is very much not done and that we've communicated needs to be treated as such. Do we have notes under some videos? Yes. Is it because we are striving for transparency/improvement? Yeah... What we're doing hasn't been in many years, if ever.. and we would make a much larger correction if the circumstances merited it. Listing the wrong amount of cache on a table for a CPU review is sloppy, but given that our conclusions are drawn based on our testing, not the spec sheet, it doesn't materially change the recommendation. That doesn't mean these things don't matter. We've set KPIs for our writing/labs team around accuracy, and we are continually installing new checks and balances to ensure that things continue to get better. If you haven't seen the improvement, frankly I wonder if you're really looking for it... The thoroughness that we managed on our last handful of GPU videos is getting really incredible given the limited time we have for these embargoes. I'm REALLY excited about what the future will hold.
With all of that said, I still disagree that the Billet Labs video (not the situation with the return, which I've already addressed above) is an 'accuracy' issue. It's more like I just read the room wrong. We COULD have re-tested it with perfect accuracy, but to do so PROPERLY - accounting for which cases it could be installed in (none) and which radiators it would be plumbed with (again... mystery) would have been impossible... and also didn't affect the conclusion of the video... OR SO I THOUGHT...
I wanted to evaluate it as a product, and as a product, IF it could manage to compete with the temperatures of the highest end blocks on the planet, it still wouldn't make sense to buy... so from my point of view, re-testing it and finding out that yes, it did in fact run cooler made no difference to the conclusion, so it didn't really make a difference.
Adam and I were talking about this today. He advocated for re-testing it regardless of how non-viable it was as a product at the time and I think he expressed really well today why it mattered. It was like making a video about a supercar. It doesn't mater if no one watching will buy it. They just wanna see it rip. I missed that, but it wasn't because I didn't care about the consumer.. it was because I was so focused on how this product impacted a potential buyer. Either way, clearly my bad, but my intention was never to harm Billet Labs. I specifically called out their incredible machining skills because I wanted to see them create something with a viable market for it and was hoping others would appreciate the fineness of the craftsmanship even if the product was impractical. I still hope they move forward building something else because they obviously have talent and I've watched countless niche water cooling vendors come and go. It's an astonishingly unforgiving market.
Either way, I'm sorry I got the community's priorities mixed-up on this one, and that we didn't show the Billet in the best light. Our intention wasn't to hurt anyone. We wanted no one to buy it (because it's an egregious waste of money no matter what temps it runs at) and we wanted Billet to make something marketable (so they can, y'know, eat).
With all of this in mind, it saddens me how quickly the pitchforks were raised over this. It also comes across a touch hypocritical when some basic due diligence could have helped clarify much of it. I have a LONG history of meeting issues head on and I've never been afraid to answer questions, which lands me in hot water regularly, but helps keep me in tune with my peers and with the community. The only reason I can think of not to ask me is because my honest response might be inconvenient.
We can test that... with this post. Will the "It was a mistake (a bad one, but a mistake) and they're taking care of it" reality manage to have the same reach? Let's see if anyone actually wants to know what happened. I hope so, but it's been disheartening seeing how many people were willing to jump on us here. Believe it or not, I'm a real person and so is the rest of my team. We are trying our best, and if what we were doing was easy, everyone would do it. Today sucks.
I find him only responding in the forums sketchy, like I a lot of people have an will watch gamers Nexus video and will want a response from Linus. If Linus actually wanted to clear the air why wouldn't you do it on the wan show, he did it with the trust me bro situation. Almost nobody who watched the GM's video will read this post and I think that's what Linus wants, less eyes on the situation.
A couple of other things am sorry but DW guys we had a bit of a miscommunication with billet labs and sold their best prototype but we are gonna pay them back soon*tm is an awful way of handling it.
Also with the inaccuracies he doesn't actually address the problem, they are making too many videos too quickly, no matter how many checks and balances you put in if you rush people you will get a rushed shitty product. Not to mention he doesn't actually respond to the glaring issues of benchmarks being wrong or them trying to get the benchmarks to fit amds given ones or hell the clear conflicts of interest with noctua or Asus
For now. Y'all acting like Linus should immediately make a video in response to Gamer Nexus's 45 minute one. There's a lot to break down and go over so these things take time. Honestly WAN show being live would be a much better time to discuss it than the quickest response video in the west when one of the complaints right now, too is sloppiness when rushing.
They are doing too many videos Indeed, but what's the solution? Doing less videos is penalized by the algorithm, which means not enough money to keep everyone around. So one solution would be to scale down, fire a bunch of people, close a bunch of channels and really focus just on LTT. To me this seems unrealistic and I doubt anyone in Linus' position would do this.
The other option instead is to double, triple and quadruple down, hire a bunch more people, create lots of tools and know how, ways to create more data, more easily and accurately, remove lots of work from the writers and try to grow until the issues are resolved. This to me seems the only solution and is one that LMG has been pursuing for years now.
The third option is to just handwave the problem away and say they should do better without actually offering a real solution l (and I'm talking from both points of view)
If that was what would be necessary, then yes, scaling down would be the correct choice, because in that case scaling up was a mistake.
Infinite growth is unsustainable, and it always falls apart in the end. Why can't we just be happy with some slow and sustainable growth, until a sustainable plateau?
They could hire more people, so the production load would be more spread out.
A few months ago there was a post on Reddit pointing out the problem with the writers being rushed from someone claiming to work at LTT. The solution the Reddit post suggested was to hire more people. Linus mentioned it on the WAN show but dismissed the post as just a whiner. (I believe the person making the post may have already been fired prior to making the post.)
If LTT was unionized there would have been an institutional path for this person to go through to get their grievances addressed. But Linus views that as some kind of personal failure. Rather than an institutional change that needs to happen to ensure the company is well run.
Maybe if a video is made about this then that amplifies the Nexus video and the criticisms it had. By not meaningfully engaging with it, they are not exposing it to their audience which is substantially larger than Gamers Nexus.
I think it could be that he does do it eventually though, after he finds better arguments or finds support from his community.
I have a hunch LMG will come out with a company reply. LMG is not Linus, and Linus is not LMG, despite owning the company. You can also see in the comments how many people get this wrong, some even going on ad hominem attacks on Linus' person.
It could be the case, that the forum post was Linus' personal answer and the other execs stopped him from running his mouth on a live show (WAN) and dig them a deeper hole. I don't work at LMG and I don't know Linus personally, but if LMG would want to be "taken seriously as a company", it should be a company statement, not a personal one.
Linus posted a response on the LTT forums:
I find him only responding in the forums sketchy, like I a lot of people have an will watch gamers Nexus video and will want a response from Linus. If Linus actually wanted to clear the air why wouldn't you do it on the wan show, he did it with the trust me bro situation. Almost nobody who watched the GM's video will read this post and I think that's what Linus wants, less eyes on the situation.
A couple of other things am sorry but DW guys we had a bit of a miscommunication with billet labs and sold their best prototype but we are gonna pay them back soon*tm is an awful way of handling it.
Also with the inaccuracies he doesn't actually address the problem, they are making too many videos too quickly, no matter how many checks and balances you put in if you rush people you will get a rushed shitty product. Not to mention he doesn't actually respond to the glaring issues of benchmarks being wrong or them trying to get the benchmarks to fit amds given ones or hell the clear conflicts of interest with noctua or Asus
He's only responding to his fans. It's just sad.
They are the ones that make him money, so they are what he is focused on.
For now. Y'all acting like Linus should immediately make a video in response to Gamer Nexus's 45 minute one. There's a lot to break down and go over so these things take time. Honestly WAN show being live would be a much better time to discuss it than the quickest response video in the west when one of the complaints right now, too is sloppiness when rushing.
Wait, so now they care about getting things right?
They are doing too many videos Indeed, but what's the solution? Doing less videos is penalized by the algorithm, which means not enough money to keep everyone around. So one solution would be to scale down, fire a bunch of people, close a bunch of channels and really focus just on LTT. To me this seems unrealistic and I doubt anyone in Linus' position would do this.
The other option instead is to double, triple and quadruple down, hire a bunch more people, create lots of tools and know how, ways to create more data, more easily and accurately, remove lots of work from the writers and try to grow until the issues are resolved. This to me seems the only solution and is one that LMG has been pursuing for years now.
The third option is to just handwave the problem away and say they should do better without actually offering a real solution l (and I'm talking from both points of view)
Am I wrong?
If that was what would be necessary, then yes, scaling down would be the correct choice, because in that case scaling up was a mistake.
Infinite growth is unsustainable, and it always falls apart in the end. Why can't we just be happy with some slow and sustainable growth, until a sustainable plateau?
They could hire more people, so the production load would be more spread out.
A few months ago there was a post on Reddit pointing out the problem with the writers being rushed from someone claiming to work at LTT. The solution the Reddit post suggested was to hire more people. Linus mentioned it on the WAN show but dismissed the post as just a whiner. (I believe the person making the post may have already been fired prior to making the post.)
If LTT was unionized there would have been an institutional path for this person to go through to get their grievances addressed. But Linus views that as some kind of personal failure. Rather than an institutional change that needs to happen to ensure the company is well run.
Maybe if a video is made about this then that amplifies the Nexus video and the criticisms it had. By not meaningfully engaging with it, they are not exposing it to their audience which is substantially larger than Gamers Nexus.
I think it could be that he does do it eventually though, after he finds better arguments or finds support from his community.
I have a hunch LMG will come out with a company reply. LMG is not Linus, and Linus is not LMG, despite owning the company. You can also see in the comments how many people get this wrong, some even going on ad hominem attacks on Linus' person.
It could be the case, that the forum post was Linus' personal answer and the other execs stopped him from running his mouth on a live show (WAN) and dig them a deeper hole. I don't work at LMG and I don't know Linus personally, but if LMG would want to be "taken seriously as a company", it should be a company statement, not a personal one.