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this post was submitted on 01 Dec 2024
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Why would we? Companies want to make money. Epic taking a smaller cut isn't a consumer benefit.
Lower prices can "unlock" more customers/sales
If they did then surely folks would have had lower normal prices on Epic and we'd hear them talking it up, either then or now, but overwhelmingly they don't, because publishers don't actually view uplay, epic, steam, etc. as different beasts.
Its just one more spot to throw their game on and make money. Epic just lets them make a little more off the same sale.
It does (allegedly) happen in non-NA regions though. I wonder if there's something there.
isthereanydeal lets you check by regions, along with historically. IIRC the only place they don't check is Amazon because of nastygrams from their lawyers (IMO to keep black friday scams alive but that's a whole other discussion.)