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The Problem with Linus Tech Tips: Accuracy, Ethics, & Responsibility
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this post was submitted on 15 Aug 2023
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LTT marketing themselves as a Canadian company/channel but using only US prices and availability was always a red flag for me.
If you operate any sort of international business (LTT store products are made in China) the US dollar is the currency you use. Their costs are all in USD so if they used CAD for pricing they would just be constantly jumping around with the exchange rate to make sure margins stayed constant.
I'm talking about for videos along the lines of "$500 build guide" not for their merch.
The logic still applies. If you price something in CAD for a US or international audience, you might as well price it in beans because nobody's going to have any idea how much it costs. Think of LTT as an Canadian exporter of video content.
Thinking of it that way makes sense, but it doesn't change the fact that they were (idk if they still are, stopped watching years ago) advertising themselves as Canadian content creators, with a fair bit of emphasis on being Canadian. As far as I could tell they were trying to appeal to Canadians by pushing that angle, however their videos used US pricing and availability which may as well have been in beans because it means nothing to me.
Canada is tiny. They probably receive only 5% of their views from their home country.
They should still have a Canadian price storefront
Or, at the very least, a built-in currency conversion.