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Funko gets community noted
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Well let's say $30k, treble damages to $90k. So up to 45 hours of billable time before losing money. I don't know how much time a suit takes, but I'm pretty sure it's more than that. I don't know how likely it is for them to award legal fees, either.
Even if they work on contingency, they'd still have to be sure they'd win and turn a profit before they'd take the case.
That is where punitive damages come in. Most huge settlements are substantially punitive, which are damages awarded not on merit, but with the express intent of making the settlement hurt enough that the offender, and others in similar situations, think twice about taking similar actions.