Capitalism also exploits the inherent nature of humans to please and feel validated by others through work. However, the system initially stems from the idea that individuality is sovereign and the cornerstone of successful being and society as a whole. However, no one notices or questions this paradox. Capitalism promotes individualism, and yet if you are not immersed in the grind, hustle and productivity culture, you are deemed lazy and unproductive by society. In other words, even in a system that touts individuality, the worth of someone is still tied to impressing society at large. At the end of the day, you're not pleasing yourself or your colleagues, you are pleasing those at the top who are earning more than you ever will.