You have a point about it being expensive. It used to be really affordable, which made it a convenient option for a quick lunch or something, especially if you didn't have any lunch prepared on a workday.

As far as the taste, I think this varies from location to location around the country. I don't think the food is gourmet or anything, but it's not inedible and the taste of junk food really does set off all the feel-good chemicals in my brain.

I find that Burger King's biggest flaw is that there's zero consistency across their franchise locations. This in in stark contrast to McDonald's franchises that are really well standardized. I can go to one BK location and the food will be shit, and the next will taste pretty good. Even the same location can vary depending on the day of the week and whose shift it is. It sucks, because I am in the minority group of people that think people are sleeping on BK's french fries - they are leagues better than the competition when made correctly, but I get such inconsistent results whenever I go that I honestly can't recommend that anybody try them over an alternative with a more consistent quality. When they are made right, they are golden, crispy, fluffy, and somewhat salty. But sometimes they are undercooked so they aren't golden brown and crispy on the outside, or they are overcooked so they aren't fluffy on the inside, or they don't have any seasoning so they taste bland.

Anyway, I used to go there regularly, but I'm cutting down on calorie-loaded foods and so I will only get to go to get fast food once in a while, and I sure as hell don't waste it on a trip to BK unless I really have a craving for it or someone else I'm hanging out with wants to go there specifically. The cost just doesn't justify the quality you get, even when it does turn out really good.