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Dell kills the XPS brand
(www.theverge.com)
This is a most excellent place for technology news and articles.
The issue here is that you are comparing it to their business lineup, while it was a consumer product.
My understanding is that it was their premium consumer line sitting above the more entry level Inspiron line.
I know that the XPS is meant to be a prosumer product but I think the comparison is fair either way, mostly because you can actually buy both as a consumer. Dell doesn't lock you out from buying a Latitude if you're not an enterprise customer.
Latitudes aren't sold at big box stores, that's about the only difference the target audience makes to the general consumer.