this post was submitted on 17 Jan 2025
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It's set to become mandatory, i.e. law. According to the article.
And this isn't a free speech issue. It's about disinformation. Folks can say what they want, but a political ad needs to clearly be a political ad. And disinformation can't be profit motivated.
It's all in the article you just linked. You can say what ever you want, but if it's bullshit, Google will need to flag it or face fines.
It isn't law yet though, and it is the current iteration that Google won't follow. We have yet to see how they will react if it actually becomes law. My guess is that they will, begrudgingly, bend the knee.
I said it isn't law yet. And the article states that the law is forthcoming, and that Google does not intend to follow the forthcoming law.
Yeah, I definitely misread the article, my bad! I doubt the EU will let it stand when it's enacted.