this post was submitted on 20 Mar 2025
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Discord plans to roll out third-party ads on its mobile apps, starting with a mobile pilot for Video Quests, video ads that let users earn rewards, in June 2025. (www.prnewswire.com)
submitted 2 days ago* (last edited 2 days ago) by Tea@programming.dev to c/technology@lemmy.world
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Discord announces plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company's first mobile ad offering, significantly broadening reach for advertisers while maintaining Discord's commitment to user-first, reward-focused advertising experiences. The initial pilot for Video Quests on Mobile will launch in June 2025, offering advertisers a prime opportunity to showcase trailers, make impactful announcements, and highlight premium content to Discord's player community.

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[–] iAmTheTot@sh.itjust.works 6 points 2 days ago

I mean, they do get "rewards". Discord has been doing quests for a while now, even video ones, on desktop. It sounds like maybe this is just the existing feature coming to mobile? For example, I watched an ad for MH Wilds to get in game items.

It's pretty strange, come to think of it. Who exactly is this convincing to buy MH Wilds? I watched it because I already had MH Wilds. So, for me, I watched an ad for a game I already bought for some items. But, why would I do that if I didn't already have the game?

Weird lol.