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this post was submitted on 24 Aug 2023
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Virtual Reality
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This is the best summary I could come up with:
A new report from Business Insider details how Google has fallen so far behind, telling the familiar modern-Google story of a rudderless company with constantly changing priorities and absentee leadership.
Software projects like ARCore, a VR UI for Android, the painting app Tilt Brush, and several AR Google Maps features are all dead or haven't gotten much traction.
The BI report details how Google's latest dead project, Iris, "was beset by a constantly shifting strategy and lack of focus from senior leadership."
According to the report, Samsung wants to follow its usual strategy and "build a headset device similar to Apple's Vision Pro."
Despite acquiring hardware companies like the Micro-LED manufacturer Raxiom and smart glasses-maker North, Google now wants to "pivot to software" and follow the Android model.
Samsung doesn't want any of these other parts of Google or other hardware competitors to be privy to its Vision Pro clone, so the three teams are all firewalled off from each other and have to compete for resources.
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