I think he’s just incredibly stupid. When trying to figure out someone’s actions just consider what motivates them. Elon desperately wants people to adore him. He probably really thought he could buy a giant media-adjacent outlet and turn it into a machine to churn out pro-him propaganda. Obviously he misunderstood many variables though, the first of which being that unlike a newspaper or TV network, the owner of Twitter doesn’t create or really control the content created and put out. I mean, he can and does censor certain stuff now, and Twitter always has but in the past it did lean more towards banning Nazi shit which was better. But in general, people are gonna do what they and no matter how much he boosts his dedicated blue psychos it can’t overcome the that right wing shit just isn’t popular outside of a small subset of the people. You can’t make an entire website dedicated to advocating for the deaths of transkids and expect it to be popular. He bought into the BS hype around the right wing in general. They mistake rigging “democratic elections” (gerrymandering, voter suppression, etc.) as proof of their popularity. No, it just proves they can rig shit and people are ignorant and/or apathetic. Polling proves repeatedly that even burger munching Americans are pro-socialist type programs when not poisoned with the word itself (poisoned due to a life of indoctrination to get a knee jerk NO if they hear it).