this post was submitted on 18 May 2025
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[–] nightsky@awful.systems 8 points 23 hours ago* (last edited 23 hours ago) (2 children)

Seeing a lot of talk about OpenAI acquiring a company with Jony Ive and he's supposedly going to design them some AI gadget.

Calling it now: it will be a huge flop. Just like the Humane Pin and that Rabbit thing. Only the size of the marketing campaign, and maybe its endurance due to greater funding, will make it last a little longer.

It appears that many people think that Jony Ive can perform some kind of magic that will make a product successful, I wonder if Sam Altman believes that too, or maybe he just wants the big name for marketing purposes.

Personally, I've not been impressed with Ive's design work in the past many years. Well, I'm sure the thing is going to look very nice, probably a really pleasingly shaped chunk of aluminium. (Will they do a video with Ive in a featureless white room where he can talk about how "unapologetically honest" the design is?) But IMO Ive has long ago lost touch with designing things to be actually useful, at some point he went all in on heavily prioritizing form over function (or maybe he always did, I'm not so sure anymore). Combine that with the overall loss of connection to reality from the AI true believers and I think the resulting product could turn to be actually hilarious.

The open question is: will the tech press react with ridicule, like it did for the Humane Pin? Or will we have to endure excruciating months of critihype?

I guess Apple can breathe a sigh of relief though. One day there will be listicles for "the biggest gadget flops of the 2020s", and that upcoming OpenAI device might push Vision Pro to second place.

[–] BlueMonday1984@awful.systems 5 points 15 hours ago (1 children)

Calling it now: it will be a huge flop. Just like the Humane Pin and that Rabbit thing. Only the size of the marketing campaign, and maybe its endurance due to greater funding, will make it last a little longer.

My money's on OpenAI's Gadget^tm^ getting immediately compared to both of them as well, either by reviewers giving their (presumably negative) opinions on the product, or from people looking to dunk on OpenAI, if not AI as a whole.

The open question is: will the tech press react with ridicule, like it did for the Humane Pin? Or will we have to endure excruciating months of critihype?

On the one hand, OpenAI's reality distortion field has managed to hold strong up until now, and its difficult to see the tech press recognising OpenAI's Gadget^tm^ to be just the Rabbit R1/Humane Pin with a fresh coat of paint.

On the other hand, the Rabbit R1 and Humane Pin are industry laughingstocks whose names are synonymous with "godawful AI product" in the public consciousness, and who basically killed the concept of such an AI Gadget^tm^ in its crib - OpenAI could very well set themselves up to get relentlessly mocked for believing people wanted an AI Gadget^tm^ at all.

[–] blakestacey@awful.systems 5 points 11 hours ago (1 children)

Might as well start brainstorming dunks now... "Business model: Juicero for the Metaverse".

[–] BlueMonday1984@awful.systems 4 points 10 hours ago

Calling it a police cam for techbros seems like an obvious dunk. You can also make a gratuitous Simpsons reference and quip "Remember Humane? Its back, in OpenAI form!"

[–] jonhendry@awful.systems 7 points 20 hours ago

I'm not sure Ive still knows how to design things that actually work as opposed to beautiful objects for Dubai yacht dwellers to look at and show off.